Category Archives: AI & Technology
What Google Actually Says About AI Search Optimisation
Somebody is trying to sell your firm a technical fix for AI visibility. Google's own documentation says the fix does not exist, which leaves you with a much cheaper problem.
Sep
Why AI search visibility now matters more than your traffic report
Your traffic report is measuring a door that fewer people are walking through every quarter. The number that replaces it is whether the answer people are given has your firm's name in it.
Sep
When Someone Asks AI to Recommend a Family Lawyer, Is Your Firm in the Answer?
People have started asking AI tools to recommend lawyers, and the answers are built entirely from what's published online. Here's how firms end up in the answer, and why most never appear.
Jul
How Professional Services Firms Can Use AI to Create Content (Without Losing Their Voice)
AI can help you create content faster, but used carelessly it makes everything sound the same. Here's how professional services firms can use it without losing the voice that makes them worth hiring.
Jun
The AI Rule Professional Services Firm Need To Know (Before It’s Too Late)
AI can save your firm hours every week. It can also land you in serious trouble if you use it wrong. Here's the one rule every professional services firm needs to follow.
Jun